BRANDING + GRAPHICS PACKAGE + SET DESIGN + AR Credits
After 16 years of building the Thursday Night Football brand, the NFL sold the franchise to Amazon Prime. Left with 7 regular-season games, the NFL Network faced the challenge—and opportunity—of creating a new identity and a cutting-edge graphics package for our live games and shoulder programming. The task was monumental: we needed a identity strategy and a versatile graphics package that not only branded International games but also adapted seamlessly for specialty holiday broadcasts. Our vision was clear—to craft a Premium, Exclusive, and Supercharged look that could stand side by side with any network broadcaster. The result? A dynamic package that embodies the essence of the NFL and sets the stage for the next decade of live game broadcasts.