NFL COMBINE
VISUAL IDENTITY + GRAPHICS PACKAGE + INSERT SYSTEM + STADIUM DECORCredits
The Future Starts Here.
The Combine is a showcase of top college football talent and a pivotal moment for prospects and NFL teams alike, both look to shape their future and scale new heights. “Ripple Effect” is a concept we developed that uses an editorial mix of animated, logo-inspired shapes, 3d elements and quick bursts of treated NFL Combine footage to create an impactful and own-able modern look. We wanted to create something fast paced, young, and intense - while still holding true to the broader NFL Brand.
Make it feel like it’s always moving.
A visual language of repeating shapes and ripples would give a sense of motion even when still.
The Combine is much like a track meet, where aspiring football athletes are tested, and their talents are scrutinized down to the millisecond. Orange cones, blocking bags, stopwatches, and cameras are all there of course. But the signature elements of repeating the shapes of the Combine logo is what made this package special.
A visual language of repeating shapes and ripples would give a sense of motion even when still.
The Combine is much like a track meet, where aspiring football athletes are tested, and their talents are scrutinized down to the millisecond. Orange cones, blocking bags, stopwatches, and cameras are all there of course. But the signature elements of repeating the shapes of the Combine logo is what made this package special.
Consistent Branding at every touchpoint.
A solution influencing the overall creative by inspiring NFL Branding, Stadium Decor, Marketing, Digital and all our partners.
A solution influencing the overall creative by inspiring NFL Branding, Stadium Decor, Marketing, Digital and all our partners.
Thinking several seasons ahead, we laid the groundwork to develop a graphics package that would allow other areas to leverage the NFL Network’s creative. In the end, we made sure to deliver a package that not only provided an energetic fresh new look to the NFL Combine, but a toolkit with clean, bold, and signature elements that would stand the test of time.
Can you read it?
Sports broadcasts can move at a fast pace, going from the field to highlights to in-studio talent requires readability from across the bar as well as your mobile device.
We are always reminding ourselves that ultimately what fans care about when experiencing live sports content is getting clear information without being hit over the head with unnecessary clutter. The persistent banner we created for the Combine took cues from the Draft banner and leveled up on the contrast - delivering a flat, clean, and bold information system.
Sports broadcasts can move at a fast pace, going from the field to highlights to in-studio talent requires readability from across the bar as well as your mobile device.
We are always reminding ourselves that ultimately what fans care about when experiencing live sports content is getting clear information without being hit over the head with unnecessary clutter. The persistent banner we created for the Combine took cues from the Draft banner and leveled up on the contrast - delivering a flat, clean, and bold information system.