GAMEDAY 2017
VISUAL IDENTITY + LIVE SHOW GRAPHICS PACKAGE + DIGITAL MEDIACredits
How do we stand out?
Differentiation in a sea of media noise was a tall order, but also an opportunity.In 2017 the NFL broadcasting landscape was a complex 3D universe, with heavy VFX, and shiny glowing extruded logos flying at you from all directions. Understanding this informed our design strategy for our flagship show. In the end, with the help of our partner Trollback + Company , we would deliver a simple and bold new creative language that would not only reverberate across the NFL Network, but throughout all the NFL media’s touch-points.
Ultimately, we answer to the fans.
So we leveraged team logos and colors in a way that would have impact.
Even dramatically cropped representations are instantly recognizable. This gives us the ability to create striking compositions and vivid messaging that can resonate deeply with fans anytime their teams are being discussed.
Built for the future.
We designed a look that would also function across all digital touch points.
When NFL digital was looking for a new look to rebrand their online platforms, they didn’t need to go too far. Our strategy was always to look ahead and create a digital-ready approach. Fortunately, our design allowed imagery and content to thrive across all screen sizes, something that made adopting our new look super-efficient.